What you would be doing:
- Collaborate closely with regional managers to identify demographics and compelling messaging and price points for effective advertising, sponsorships, and community initiatives.
- Source and coordinate media buys for print, television, radio, outdoor & other venues as needed.
- Write and edit advertising copy and collaborate closely with external advertising agency to guide projects from initiation to completion.
- Develop and execute branding initiatives to promote and position our dental offices as the best in their communities.
- Create marketing plans, track invoices, allocate resources, and provide ROI.
- Grow online presence through website updates, original content, online reputation management and social media interaction.
- Order promotional materials, coordinate event participation, and follow up on new patient acquisition leads.
- Create high-quality, accurate marketing collateral on deadline for multiple markets and audiences.